Fulfill access and deletion requests against a visitor profile built from metrics, properties, audiences, and badges, not just a name and email.
Tealium CDP consolidates customer data from across a business's digital ecosystem to drive insights and improve conversions. Visitor profiles here go well beyond basic contact fields: lifetime visit counts, badge assignments, audience memberships, and secondary identifiers like hashed emails all live on the same record, which means a real access request needs to return that full picture, not a partial one.
Ketch connects to Tealium CDP to retrieve and delete that full profile.
Capabilities
The Ketch Tealium CDP integration covers Rights Orchestration: Right to Deletion and Right to Access.
Right to Access retrieves the visitor's stored data, including behavioral metrics (like lifetime visit count and average visits per week), properties, audience memberships, badges, and secondary identifiers such as a hashed email.
With Ketch, teams can
The gap
A CDP profile built from behavioral metrics and audience data is richer, and harder to fully account for, than a typical contact record:
Why Ketch
Permissioning infrastructure that governs Tealium CDP the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Metrics, properties, audiences, and badges all come back together in one access request.
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that behavioral CDP profiles carry real exposure when access and deletion aren't handled with real, complete process.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Tealium CDP yourself.
Get started in less than 5 min
