Rights Orchestration
Right to Delete identifies every segment a person (matched on email, mobile advertiser ID, or phone) is in, and removes them from all of them except the Ketch opt-out segment.
Ketch and TikTok Ads
Sweep a deletion request across every TikTok segment a person is in, while preserving the one segment recording that they opted out.
About TikTok Ads
TikTok Ads targets viewers through segments built from identifiers like email, mobile advertiser IDs, and phone numbers, matched against demographics, interests, and behaviors. A deletion request against a platform built around segments needs to reach every one of them, and a consent opt-out needs a list that's both accurate and actually excluded from targeting once it's usable.
Ketch connects to TikTok Ads to handle both.
Capabilities
How Ketch works with TikTok Ads
The Ketch TikTok Ads integration covers Rights Orchestration (Right to Delete) and Consent Orchestration.TikTok has its own matching threshold: the opt-out segment becomes available for ad-group targeting only once it reaches 1,000 users. Below that, the segment exists on the back end but isn't yet usable in campaigns, and once it clears the threshold, it needs to be actively added to ad groups to have any effect.Eight identifier types are supported for matching: email (raw or SHA256), phone number (raw or SHA256), Apple IDFA (raw or SHA256), and Google GAID (raw or SHA256).
Consent Orchestration
Creates a dedicated opt-out audience segment on installation; opting out of behavioral advertising adds a person to it, opting back in removes them.
With Ketch, teams can
- Sweep a deletion request across every TikTok segment a person is in, while preserving their opt-out status
- Match across eight identifier types, covering email, phone, and both major mobile advertising ID formats in raw and hashed form
- Get a clear signal for when the opt-out segment is actually usable for targeting, rather than assuming it's protecting people the moment it's created
The gap
The problem this integration solves
TikTok's segment-based targeting model creates the same core tension seen across other ad platforms, deletion versus opt-out preservation, plus a real matching-threshold gap:
01. A deletion sweep that isn't careful can erase the opt-out segment along with everything else, undoing a person's own preference
02. A freshly created opt-out segment isn't immediately usable for targeting until it clears TikTok's 1,000-user threshold, which is easy to mistake for a broken integration
03. Matching across eight different identifier formats by hand doesn't scale to real opt-out and deletion volume
Ketch resolves the first by explicitly excluding the opt-out segment from deletion sweeps, and the third by handling all eight identifier formats from one connection; the threshold behavior is TikTok's own platform mechanic, stated here so it isn't mistaken for a setup failure.
Why Ketch
Why teams choose Ketch for TikTok Ads privacy compliance
Permissioning infrastructure that governs TikTok Ads the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Deletion that doesn't undo opt-out status
The Ketch-managed opt-out segment is explicitly excluded from deletion sweeps.
Eight identifier formats, one connection
Email, phone, IDFA, and GAID, in raw and hashed form, are all supported without separate setup per format.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that segment-based ad targeting carries real exposure when opt-out signals aren't reliably preserved and enforced.
Questions about the TikTok Ads integration
Related reading
Expert insights for teams connecting TikTok Ads
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See TikTok Ads permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect TikTok Ads yourself.
Get Started Free
Get started in less than 5 min