Rights Orchestration
Right to Access retrieves profile information as defined in the organization's own Wyng data model, meaning the specific fields returned depend on how that model has been configured.
Ketch and Wyng
Fulfill access requests against profile data shaped by your own Wyng data model, not a generic, one-size-fits-all schema.
About Wyng
Wyng builds interactive digital experiences that earn preferences and personalize engagement in real time, which means the profile fields it holds are defined by each organization's own Wyng data model rather than a fixed, universal schema. A rights request against Wyng needs to reflect that customization, retrieving whatever profile structure a specific organization has actually built.
Ketch connects to Wyng to fulfill exactly that.
Capabilities
How Ketch works with Wyng
The Ketch Wyng integration covers Rights Orchestration (Right to Access) and Consent Orchestration.
Consent Orchestration
Syncs consent state into Wyng so interactive experiences and preference capture respect the person's current choices.
With Ketch, teams can
- Fulfill Right to Access requests that reflect the organization's own custom Wyng data model, not a generic schema
- Orchestrate consent for Wyng alongside every other connected system
The gap
The problem this integration solves
An interactive experience platform with a customizable data model needs a rights process that reflects that customization accurately:
01. An access request built around a generic, assumed schema risks missing or misrepresenting fields that are actually specific to an organization's own Wyng configuration
02. Manually compiling profile data for a specific person doesn't scale to real request volume
Ketch resolves both by retrieving data as defined in the organization's actual Wyng data model, and by syncing consent into Wyng alongside every other connected system.
Why Ketch
Why teams choose Ketch for Wyng privacy compliance
Permissioning infrastructure that governs Wyng the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Matches your actual data model, not a generic schema
Access requests reflect the specific profile fields an organization has configured in Wyng.
Covers both consent and access
Ketch orchestrates consent for Wyng alongside fulfilling access requests.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that platforms earning and using customer preferences carry real exposure when access requests aren't fulfilled completely.
Questions about the Wyng integration
Related reading
Expert insights for teams connecting Wyng
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Wyng permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Wyng yourself.
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