Prestige Consumer Healthcare selects Ketch as its programmatic privacy vendor of choice
SAN FRANCISCO—August 11, 2021—Prestige Consumer Healthcare (PCH) chooses Ketch to empower their privacy initiatives. Ketch nimbly implements global privacy requirements in real-time.
PCH is a US company that markets and distributes over-the-counter health and personal care products, including Dramamine® and Clear Eyes®. For generations, PCH’s trusted brands have helped consumers care for themselves and their loved ones. It is the company’s mission to preserve consumer trust by continuing to provide products stewarded with consumers’ needs in mind. To this point, trust is one of PCH’s core business values.
PCH wanted to strike the balance of leveraging data for growth while protecting and preserving the ‘data dignity’ of its consumers. To best serve this purpose, PCH chose to leverage Ketch to help deliver the right privacy experience at the right time, while ensuring a stringent standard of consumer trust and data protection. With Ketch’s first-to-market purpose-driven approach, Ketch will deliver on continued global data privacy compliance, allowing PCH to scale its brands for growth that is not sacrificed at the expense of robust global data privacy compliance.
PCH also selected Ketch for its groundbreaking orchestration capabilities. With Ketch, PCH can honor consumer consent and data requests no matter what channel or device its consumers use to interact with PCH brands. Ketch can also tether the firing of tags of services like LinkedIn or Facebook to PCH’s consumers’ consent options, for a seamless and continual consumer opt-out compliance. PCH’s leverage of Ketch’s consent and rights orchestration allows for real-time privacy legal and regulatory compliance while ensuring seamless enforcement of consumer privacy choices across the company’s global internal and external third-party systems, fostering the PCH core business value of trust.
"We're excited to partner with leading, innovative companies like PCH, who embrace people's data privacy, while maintaining the opportunity for data-driven growth—building value while honoring values,”
—Jonathan Joseph, Head of Solutions, Ketch.
About Prestige Consumer Healthcare Inc.
Prestige Consumer Healthcare is a leading consumer healthcare products company with sales throughout the U.S. and Canada, Australia, and in certain other international markets. The Company’s diverse portfolio of brands include Monistat® and Summer’s Eve® women's health products, BC® and Goody's® pain relievers, Clear Eyes® and TheraTears® eye care products, DenTek® specialty oral care products, Dramamine® motion sickness treatments, Fleet® enemas and glycerin suppositories, Chloraseptic® and Luden's® sore throat treatments and drops, Compound W® wart treatments, Little Remedies® pediatric over-the-counter products, Boudreaux’s Butt Paste® diaper rash ointments, Nix® lice treatment, Debrox® earwax remover, Gaviscon® antacid in Canada, and Hydralyte® rehydration products and the Fess® line of nasal and sinus care products in Australia. Visit the Company's website at www.prestigebrands.com.
Ketch is the leading data control company for programmatic privacy and governance. The company was founded in 2020 by data management veterans and serial entrepreneurs who successfully built and scaled enterprise systems for world-leaders like Salesforce and Microsoft. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers comprehensive data privacy, governance, and security to organizations seeking to protect data, build trust with consumers, and successfully compete in data-driven markets. Thanks to Ketch’s ability to dynamically adapt to the ever-changing legal landscape, customers can future-proof their businesses while cutting operational and privacy engineering costs by 80%. More information is available at www.ketch.com.