Delete a customer's data across every channel Marketing Cloud runs, in one action, rather than chasing down Email, mobile, and push separately.
Salesforce Marketing Cloud runs customer relationships and campaigns across multiple channel applications at once: Email, MobileConnect (SMS), MobilePush, and GroupConnect (messaging apps like LINE and WeChat). A person's data isn't confined to one of those; it's spread across whichever channels a campaign touched them through, plus lists, audiences, journeys, and Einstein analytics built on top of that same data.
Ketch connects to Marketing Cloud to reach all of that in a single deletion request.
Capabilities
The Ketch Salesforce Marketing Cloud integration covers Rights Orchestration (Right to Deletion, Right to Access) and Preference Orchestration.
Right to Access retrieves the contact information associated with a customer. Right to Delete removes the contact record from Email, MobileConnect, MobilePush, and GroupConnect together, along with lists, audiences, journeys, and Einstein analytics data, all at the enterprise level, not scoped to a single business unit or channel.
Supports two distinct modes. Against All Subscribers, Ketch looks up every user with a given email across the entire subscriber base and changes their subscription status directly. Against specific Lists, Ketch looks up a user within a particular list and removes them on unsubscribe, or adds them back on subscribe. A global unsubscribe operates against All Subscribers, which Salesforce Marketing Cloud itself then treats as unsubscribed from all marketing communications.
With Ketch, teams can
The gap
A multi-channel campaign platform spreads a person's data across more surfaces than a single-channel deletion request would reach:
Why Ketch
Permissioning infrastructure that governs Salesforce Marketing Cloud the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
One request removes data from Email, MobileConnect, MobilePush, and GroupConnect together, along with lists, audiences, journeys, and analytics, at the enterprise level.
All Subscribers and List-level modes are both supported, matching how a given campaign or subscription structure actually organizes people.
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that multi-channel CRM and campaign platforms carry real exposure when deletion doesn't reach every channel a person's data actually lives in.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Salesforce Marketing Cloud yourself.
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