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Programmatic Privacy
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Data Mapping

Understand your data footprint

Ketch has a 4.6/5 star rating on G2
Based on 80+ reviews on
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Quickly find and assess data risks across your entire business. No spreadsheets required.
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Data Mapping Feature
Data mapping feature interface example
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A modern and scalable approach to data mapping, discovery, and intelligence

Manual surveys and spreadsheets are incomplete and immediately out-of-date. And they're not integrated with privacy software, making risk assessments, ROPAs, and PIAs difficult.
Today’s privacy landscape is complex enough. Modern privacy programs require efficient and dynamic data discovery that flexibly connects to data sets and AI models, offers centralized control, and enables privacy use cases such as data subject rights fulfillment, security controls, records of processing, and risk assessments.
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Fast, AI-powered system discovery

Crawl complex enterprise systems

Automated discovery across 400+ platforms. Use Ketch connectors to directly access your SaaS apps and
internal data systems, leveraging our APIs to ensure disparate systems are distilled up to an intelligible, centralized view.

Always-on discovery for every row, column, and cell

Ketch’s 4-phased discovery approach dives deep into your data, providing granular insights from the system level down to individual cells. This continuous monitoring and analysis ensure you’re always aware of where personal data resides and how it’s being processed.

Machine-driven, inference-based data classification

See data at an attribute level in a central location, with always-on updates as new data is added in each respective system, so you can make decisions without moving data.
Crawl complex enterprise systems
Always-on discovery for every row, column, and cell
Machine-driven, inference-based data classification
John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal
The Real Real logo
“Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.”
John Dombrowski,
Associate General Counsel for Compliance and IP, The RealReal
Tyler Rosengren,Head of Marketing, Kodiak Robotics
Logo of Kodiak
“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”
Tyler Rosengren,
Head of Marketing, Kodiak Robotics
Ken Day, Senior Product Designer, Multiverse
logo of Multiverse
“Ketch has the best customer support, ever. Their CX and engineering teams are fast, proactive, and communicative. They are serious about listening to customer feedback and translating it to product enhancements.”
Ken Day,
Senior Product Designer, Multiverse

Map consumer data and risks across the business

Centralized view of personal data processing

No parallel data lakes; manage controls from a central interface. Let your data stay where it is, while you make decisions in a central policy engine, such as data formats like masking and tokenization, and enabling purpose-based access control.

Comprehensive risk visibility from system to cell level

Spot risks before they become problems. With visibility down to the cell level, you can assess and mitigate data risks comprehensively, ensuring robust data protection.

Produce ROPA reports

Create Records of Processing Activities (ROPA) reports with a few clicks, streamlining regulatory compliance requirements and giving you a clear view of how personal data flows within your organization.
Centralized view of personal data processing
Comprehensive risk visibility from system to cell level
Produce ROPA reports
30%

Data surface area reduction

With better data discovery, reducing breach risk and lowering discovery cost in the event of a breach.
70%

Operational savings

Over traditional, manual survey-based data discovery.
Ketch is simple,
automated and cost effective
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Native integration with privacy tools

Enhance DSR accuracy and completeness

Ensure your data subject requests (DSRs) are thorough and precise. Ketch’s data discovery capabilities make it easy to locate every relevant piece of information, leaving no gaps in your response.

Inform risk assessment results

Ketch’s data mapping doesn’t just find your data—it powers your risk assessments by automatically populating them with precise, up-to-date information. This means you can skip the manual data collection, saving time and ensuring your initial risk evaluations are both accurate and comprehensive.

Cross-functional productivity tools

Ketch Data Mapping is more than a map—it’s your personal data command center. Use built-in tools for managing action items, tracking tasks, sharing documents, and resolving questions. Prioritize and document every step of your privacy workflow, ensuring everyone stays aligned and informed.
Enhance DSR accuracy and completeness
Inform risk assessment results
Cross-functional productivity tools

Data mapping seamlesly integrates with these tools in a single modular platform:

Platform Overview

Consent Management

Comprehensive collection and orchestration of privacy preferences.

DSR
Automation

Free your stakeholders from manual DSR tasks. Ketch saves time with smart automation.

Risk
Assessments

Real-time data insights and collaboration tools.

Marketing Preference Management

Improve first party data capture with an on-brand preference center.

Data Sentry

The industry’s first frontend data map for your digital properties.

Data Mapping FAQs

What is data mapping?

An example of data mapping is connecting customer data from a CRM system to a marketing platform. For instance, customer names, emails, and purchase history in the CRM are mapped to corresponding fields in the marketing platform, ensuring accurate data transfer for targeted campaigns or analysis.

Read more: What is data mapping?

What are the steps of data mapping?

The steps of data mapping are: identify data sources, define data fields, match fields between systems, transform data if needed, and validate accuracy.
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Read more: How to do data mapping

Do I need data mapping software?

If you manage large volumes of personal or sensitive data, data mapping software helps you track data flows, stay compliant, and respond to privacy requests efficiently. It's essential for privacy programs and reducing regulatory risk.
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Read more: How to choose data mapping software

What is data discovery and classification?

Data discovery and data classification are two separate processes that go hand-in-hand in business decision making and gathering insights. Data discovery involves surveying databases and file servers to locate data that could potentially contain sensitive and regulated data. Data classification, meanwhile, ensures the data discovery process runs smoothly and involves categorizing the different types of data pulled from the discovered data sources, through a predetermined set of patterns, keywords, or rules. The discovery process involves analytics, visualization, interpretation, and secure management of the information.

How do you use data discovery in your business?

Who uses data discovery software to secure data?

What do data discovery and classification tools do?

Why choose Ketch for discovery and data security needs?

Ready to simplify your privacy compliance?

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