CookieYes vs Ketch: from basic cookie banner to full CMP

As the world of data privacy grows more complex, businesses need a reliable solution for managing user consent and compliance across multiple regions and regulations. While CookieYes is a popular tool for cookie consent, Ketch offers a robust alternative that goes beyond basic consent management to provide advanced data discovery, AI governance, and dynamic compliance enforcement.

Why data Privacy matters

Every day, businesses handle sensitive customer data—from online shopping preferences to health information. With increasing concerns around data privacy, it's critical for companies to establish trust by respecting user preferences for data collection, usage, and sharing. This is not just a legal requirement but also a competitive advantage.

Compliance with data privacy regulations

Different regions have established regulations to protect user data. The European Union's General Data Protection Regulation (GDPR) is one of the most comprehensive frameworks, requiring websites to be transparent about data collection and give users control over their information. In the U.S., California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), impose similar requirements.

Read more: why cookie compliamce

Introduction to CookieYes

CookieYes is a widely-used cookie consent platform that enables businesses to display a GDPR-compliant banner and collect user consent. It provides essential features like cookie scanning, consent banners, and cookie auto-blocking. However, as data privacy needs evolve, some businesses may find CookieYes's features too limited for managing complex data and AI compliance requirements.

If you're considering a CookieYes alternative, Ketch offers a more versatile, future-proof solution. Ketch’s platform extends beyond cookie consent to encompass data discovery, automated compliance, and AI governance, making it an excellent choice for businesses that prioritize long-term data privacy.

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Key features of Ketch: A superior CookieYes alternative

Ketch is designed for organizations that require comprehensive data privacy management. Its features are grouped into two categories: Programmatic Privacy and Data and AI Governance, covering everything from cookie management to data subject requests (DSAR) and AI model monitoring.

Below is a comparison table of CookieYes and Ketch to help you evaluate which tool best fits your needs.

CookieYes vs. Ketch comparison

Here’s a breakdown of the capabilities offered by each platform:

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With the proliferation of devices, apps, and platforms that connect people to websites, consent orchestration has become overwhelming. Tag management, data discovery and classification, and DSR fulfillment need more sophisticated tools than those that have been used traditionally. 

The Ketch platform offers consent & preference management tools that are comprehensive and more advanced than traditional cookie consent manager tools. Ketch has incorporated machine learning AI technology to help your business meet current and future needs for data privacy, consent and preference management, and data discovery.  

Let's first look at the traditional approach used in the CookieYes Cookie Consent Solution.

CookieYes

Cookie scanner

• Scans for pre-categorized cookies 
• Auto-detect and categorize cookies and generate an audit report
• Scans for cookies and trackers  

Consent banner

• Displaying a GDPR-compliant banner to get consent
• Customizable banner 

Cookie auto-blocking

• Automatically scan and block third-party scripts
• Do Not Track (DNT) support
• Integrates with Google Tag Manager  

Consent log

• Stores cookie consent  
• Monitor the consent ratio  
• Privacy Policy Generator
• Creates a custom privacy policy  

Cookie policy generator

• Creates a custom cookie policy  

Integrations

• Integrates with Google Consent Mode  
• Implement cookie banner on any Content Management System (CMS) website  
• Consent banner for mobile, desktop, and tablet devices.
• Pre-built templates, auto-blocking, and DNT support.

Now, let's look at the Ketch platform features that include and exceed capabilities offered by the traditional approach. Ketch features fall into two broad categories, "Programmatic Privacy" and "Data and AI Governance."

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Ketch

Programmatic privacy

Data mapping & discovery 

• Scans your data systems and classifies data sets.
• Uses machine learning models, giving you a complete and growing picture of data across your organization.  

Consent & preference management  

• Purpose-built for sustained and responsive compliance with privacy and AI regulations.  
• Privacy primitives are defined and reassembled for each jurisdiction. 
• Customize policies or use templates.

Risk assessments & reporting  

• Risk assessments are natively connected, yielding real-time access to data and risk insights.
• Implement privacy and security controls across the data lifecycle.  

Data subject rights (DSAR) fulfillment  

• Cell-level control over data inclusion.  
• Precisely enforce consumer preferences.  
• Add layers of automation across all systems.  

Ketch Marketing preference management  

• Custom styling.  
• Native identity infrastructure recognizes people across devices and channels.

Data and AI Governance

Risk measurement & monitoring  

• Quantify data risk.  
• Flag policy discrepancies.  
• Actionable data and risk policy.

Permissioning engine for AI  

• Collect, record, and enforce privacy choices.  
• Fulfill data subject requests in AI models.  
• Sustained compliance.

GenAI shield  

• Fortify and protect proprietary business intelligence.
• Programmatic data governance for AI.  
• Data discovery and classification.  

AI model governance 

• Global system of record for AI models.  
• Risk intelligence using AI for data-driven compliance decisions.  

Why choose Ketch over CookieYes?

When it comes to choosing between CookieYes and Ketch, the decision largely depends on your organization’s privacy needs:

1. Advanced Data Discovery: Ketch uses machine learning to continuously scan and categorize data, providing a comprehensive view of data assets across systems. This level of insight is essential for managing sensitive data effectively.
2. Automated Compliance and DSAR Fulfillment: Ketch automates the data subject access request (DSAR) process, reducing compliance costs and ensuring accuracy. With cell-level data control, you can enforce user preferences precisely, something traditional cookie consent tools like CookieYes lack.
3. AI and GenAI Governance: Ketch offers dedicated governance tools for artificial intelligence, including a GenAI Shield that secures business intelligence from unauthorized AI use. This forward-looking feature is critical as businesses increasingly adopt AI.
4. Dynamic Consent and Privacy Management: Ketch’s platform adapts to regulatory changes, enabling businesses to implement privacy policies that meet the unique requirements of each jurisdiction.
5. Cost and Time Savings: Automating privacy compliance can save organizations up to 80% on operational costs. With Ketch, data discovery and risk assessment are streamlined, allowing your team to focus on core operations.

Ketch: A future-proof solution for data privacy and compliance

Data privacy is no longer just about compliance; it’s about establishing trust with your customers. Ketch provides all the tools you need to not only collect consent but also enforce it dynamically across complex data systems and AI models. By choosing Ketch as a CookieYes alternative, you are investing in a platform that evolves with privacy regulations, keeping your business compliant and your customer data secure.

To get started, get Ketch Free. Ketch offers a powerful, no-cost option to manage cookie consent and ensure compliance with GDPR, CCPA, and other data privacy regulations. Ketch's free solution includes customizable banners, automated cookie scanning, and essential compliance tools that are easy to implement on any website. By choosing Ketch, you set yourself up for the future; as your business grows, Ketch grows with you, providing scalable privacy solutions to meet your evolving needs. Sign up today and take the first step toward simplified, user-friendly privacy management.

Ready to see how Ketch can revolutionize your data privacy management? Book a 30-minute demo and explore the future of consent and data governance.

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