Announcing Privacy 360 Analytics Suite: audit-ready reporting for modern privacy enforcement

Can your privacy program stand up to scrutiny? Not in theory, but in practice?

With enforcement accelerating and regulators demanding proof of compliance with everything from opt-outs to privacy rights, hope is not a strategy. Privacy teams need to show their work: clearly, confidently, and without delay.

Enter Privacy 360 Analytics Suite, Ketch’s latest suite of reporting and analytics tools. Built for today’s enforcement environment, it gives privacy leaders visibility into how consent, rights, and preferences are collected, honored, and orchestrated across their data ecosystems.

Let’s break down:

• What regulators now expect, and how they’re auditing privacy programs
• Why most vendors fall short on audit-ready reporting
• What makes Privacy 360 unique, and what it delivers

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Regulators want proof, not promises

The privacy enforcement landscape is changing, and privacy tech deployment is front and center. Enforcement is getting sharper—and more technical.

In the past two years, we’ve seen regulators level up. The FTC investigated how healthcare platforms leaked sensitive data via pixels. The New York AG released technical guidance on tag and tracker management. 

CPPA brings new technical scrutiny to opt-out enforcement 

The newest examples of this tech-savviness come from the California Privacy Protection Agency (CPPA). Enforcement actions against Honda and Todd Snyder brought a new level of regulator scrutiny and investigation, this time to opt-outs and Do Not Sell requests. These actions weren’t focused on the existence of a cookie banner – they dove deep into the technical underpinnings of consent/DNS management and privacy rights request experiences. Violations included:

• Requiring excessive personal information to exercise certain privacy rights, such as the right to opt-out
• Using a privacy management tool that failed to offer users their privacy choices in a symmetrical way (e.g. the presence of dark patterns in consent experiences) 
• Making it difficult for users to exercise their privacy rights by requiring identity verification
• Failing to effectuate consumers’ opt-out preferences due to improper CMP technical configuration, leading to consumer inability to submit opt-out requests for 40 days

As Michael Macko, Head of the CPPA Enforcement Division, said: “Businesses should scrutinize their privacy management solutions to ensure they comply with the law and work as intended… Using a consent management platform doesn’t get you off the hook for compliance.”

Businesses need audit-ready reporting to prove compliance 

The directive is clear: businesses and brands are responsible for ensuring consumer privacy choices are honored and respected, and regulators want to see proof that you have processes and policies in place to ensure this happens. A short paragraph or text response in the context of an investigation won’t suffice; the proof is in the documentation. 

I recently spoke with Alysa Hutnik, Partner at Kelley Drye. “Opt-out compliance is a top enforcement priority today,” said Alysa. “Inadequate or misconfigured technology can be a significant unforced error. Better to have your privacy teams be able to test and fix issues, versus the regulators.”

Privacy 360 is built on this principle: If you’re on the hook for compliance, you should have the tools to prove it.

The orchestration gap, and how it affects your compliance reporting

Many vendors claim they have reporting. But if your platform doesn’t orchestrate consent or rights across systems, what exactly are you reporting on?

Let's take a brief step back from analytics and reporting, and talk about the technology required to operationalize privacy compliance.

To operationalize modern privacy obligations like “Do Not Sell,” you need three core capabilities:

1. Identity synchronization across browsers and touchpoints during collection. 
2. Control over data collection beyond cookies.
3. Connecting data processing to consent choices in systems and applications.

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This is what we call privacy orchestration. Most privacy software tools aren't built for it.

Privacy orchestration is the ability to operationalize people’s privacy choices and requests across every touchpoint, every jurisdiction, every data system, and every application. Doing this requires deep capability in data management and control. 

Unfortunately, most privacy software management tools approach data privacy as a legal problem, not a data problem. They are tools built for legal risk mitigation, with surface-level capabilities like cookie banners and cookie scanning, or privacy rights flows with rigid form fills and workflow templates. 

Meanwhile, vendors often offer “easy” integrations that turn out to be dev-heavy, costly, or incomplete. Very few tools can automatically pass consent signals to downstream systems like CRMs, adtech platforms, or analytics suites without extensive, intensive engineering services.

Most teams don’t even realize the criticality of privacy orchestration until they’re asked to show proof.

Ketch is different. With a founding team of data management and adtech veterans, leveraging deep expertise across consumer identities, data flows, and automation, the platform was designed from the ground up for orchestration:

• Custom-developed, pre-built, no-code integrations for hundreds of business systems
• Support for both DSR and consent flowdowns, with automation and traceability
• No developer involvement required: privacy and legal teams can manage directly with click-based integration set-up, not code-based 

This is the foundation that makes Privacy 360 possible.

What Privacy 360 delivers: core release features 

The Ketch Privacy 360 Analytics Suite provides the kind of audit-ready reporting other tools can’t – because it’s built on true privacy orchestration, not surface-level compliance features. These are the core capabilities:

1. Consent and Do Not Sell traceability

Privacy 360 captures and connects the entire lifecycle of a user’s consent or opt-out action:

• When and how the decision was made (timestamp, method, banner location)
• What systems received the decision, and how it was enforced
• A permission trail tied to the individual, not just their browser or session

This enables your team to produce a complete audit trail for regulators, internal stakeholders, or even curious customers.

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As Max Anderson, our Head of Product, puts it:

“My personal favorite part of this release is the detail we now expose in the orchestration layer. When someone says no to analytics, we can show every system that responded, every string that was set, and every behavior that changed. It’s richer than anything I’ve seen, and it proves that consent was honored, not just collected.”

This kind of depth means you’re no longer reliant on assumptions, logs, or vendor dashboards. You have precise, actionable evidence of compliance.

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2. Rights request lifecycle visibility

Privacy 360 tracks each data subject request (DSR) from submission to completion:

• Request origin (webform, support portal, agent entry)
• Every step of internal routing, validations, and approvals
• System fulfillment confirmation with timestamps and logs

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No more spreadsheet-driven tracking or piecemeal vendor tools. Just a single, cohesive view of your rights management posture.

3. Preference and admin action history

Privacy 360 maintains a clear record of how user preferences evolve over time, including:

• Direct user changes via preference centers
• Admin and support team overrides or corrections
• Bulk updates from policy changes or re-consent campaigns

Every change is logged, timestamped, and attributed, so you always know the current state and how it got there.

This is essential for personalized marketing programs, but also for compliance. It ensures that individuals’ expressed preferences are being followed, across channels and updates.

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Privacy 360’s identity-first architecture enables businesses to trace a single customer’s data permissions and rights across connected devices and systems, creating a permission data thread that stands up to regulatory scrutiny. Teams can generate reports and export data to demonstrate compliance in audits, investigations, or internal reviews—providing instant lookback and total recall when it matters most.

A smarter way to prove privacy compliance

Privacy 360 Analytics Suite is available now for all Ketch customers. Whether you're responding to a regulator, prepping for a board-level review, or just running a modern privacy program, this is the kind of visibility that makes a difference.

Because what matters most isn’t what you say you’re doing. It’s what you can prove.

Want to see it in action? Request a demo.

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