Digital media brands, streaming services, and publishers use Ketch to create a sustainable approach to privacy compliance, supporting subscriber experience and advertiser relationships.
Automated, no-code compliance with every data and AI law
Stop worrying about add-on modules for every new data privacy law. You need an agile privacy solution that supports growth. Ketch consent and preference management delivers responsive compliance in every current and future jurisdiction.
Serve connected consent experiences across devices and channels
Privacy should be an inherent part of your customer journey, not a bolted-on afterthought. Ketch Privacy Experiences provides 400+ no-code customization options to create banners, modals, and preference centers to match your brand look and data collection preferences.
Understand data permissions across the business to build effective, optimized campaigns
Customer consent data is powerful when it’s integrated and applied across your martech stack, attached to personal data and informing campaign activations. Ketch integrates with CRMs, CDPs, and marketing automation platforms to inform intelligent audience activation.
“The Ketch privacy request workflow builder did more than streamline our processes–it enabled us to fundamentally redesign how we handle DSRs. With unparalleled options for task routing, system integration, and automation, Ketch presents us an opportunity to modernize our Privacy Program and position us for continued success as the privacy compliance and regulatory landscape evolves.”
Adam Keephart, Senior Director of Information Security, TIME
Digital media brands use Ketch to create privacy experiences that mobilize responsibly gathered data for deeper customer engagement and top line growth.
Data minimization is the largest driver of purchase intent for telecom companies
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and UK, we asked people what data practices impact their purchase intent. Telecoms should prioritize collecting only an essential amount data, relative to a specific purpose.
With access to new data-enabled services possible through 5G, telecom companies must avoid the temptation of “blind data grabs” and instead be responsible stewards of customer data, which will drive longer term customer loyalty.
Telecoms need to be thoughtful about their data retention policies, the second largest driver of purchase intent
“The Person Behind the Data” found the second-largest driver of purchase intent to be retention policy: storing customer data for an appropriate amount of time, vs. indefinitely. Sunsetting and end-of-lifing organizational data with low-utility reduces organizational risk and builds customer trust.
Start with highly-sensitive data that provides low value beyond its initial purpose, like passport and driver’s license numbers that are captured for new customer identity verification,
Brands that win will understand the difference between data collection and data usage, creating a strategy for each
To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere?
Smart companies will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
74%
of people in the US & UK highly value data privacy, compared to:
50%
Highly value diversity and inclusion
55%
Highly value sustainability
Get more consumer opinions on data privacy in our study with MAGNA Global Media Trials: The Person Behind the Data
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