Your customer data is the lifeblood of your business. Get privacy tech that supports the brand experience.
Fall 2026 Leader
Rated 4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
Read Customer StoriesTop rated consent management platform based on 170+ reviews on G2.
Overview
Retailers use Ketch to create privacy-focused experiences that mobilize responsibly gathered data to drive deeper customer engagement and top-line growth.
Privacy should be an inherent part of your customer journey, not a bolted-on afterthought. Ketch Privacy Experiences provides 400+ no-code customization options for creating banners, modals, and preference centers that match your brand look and data collection preferences.
Generic consent banners interrupt shoppers at the moment they arrive, before you've earned the ask. Ketch Progressive Consent collects permissions contextually over time, placing consent requests at relevant moments in the shopping journey, such as loyalty sign-up, checkout, or content downloads. Experiences adapt to consumer behavior, location, and engagement stage, and A/B testing validates which journeys convert. Ketch A/B testing has shown an 18% improvement in opt-in rates over test variants.
Customers are increasingly aware of their data rights and willing to exercise them. When they ask about their data, you need easy, fast access. Ketch data subject rights fulfillment can automate data subject requests (DSRs) from intake to fulfillment, freeing your team from manual processes and email tasks.
Customer consent data is powerful when it's integrated and applied across your MarTech stack, attached to personal data and informing campaign activations. Ketch integrates with CRMs, CDPs, and marketing automation platforms to inform intelligent audience activation.
Your customers shop on their phone, redeem loyalty points in store, and unsubscribe from their laptop, and every one of those signals needs to land in the same place. Ketch Marketing Preference Management links cookies, device IDs, hashed emails, and account logins into a single preference record, then syncs it to Salesforce, Segment, and Braze so campaigns run on permissions that are actually current.
Customer data moves through the storefront, payment processors, fulfillment partners, loyalty platforms, and the marketing stack, and most retailers can't produce a current inventory of it. Ketch Data Mapping discovers and classifies personal data across those systems and monitors for new ones as your stack changes, so your processing records stay complete without a quarterly spreadsheet exercise.
Retail privacy configurations sprawl across storefronts, loyalty platforms, and marketing tools, and drift opens gaps faster than quarterly reviews close them. The Ketch Agent Network continuously checks your live configurations against regulatory requirements and your own policies, flags any discrepancies, and recommends fixes that your team can review and approve in clicks.
Retail sites carry some of the heaviest pixel and tag loads on the web, and Ketch research across 134 major websites found that 40% of trackers ignore consumer opt-outs. Data Sentry analyzes real-time network traffic, the actual data packets leaving your site, so you can detect unauthorized collection before a demand letter does.
Toy, gaming, and family brands face different consent obligations for younger visitors in every region they operate. Ketch dynamic consent controls adjust banners, purposes, and defaults based on age signals and jurisdiction, so a single configuration delivers the right experience everywhere.
California’s 2025 CCPA updates require operational evidence: documented data categories, processing purposes, systems involved, and third-party sharing. Ketch Risk Assessments & Reporting generates that documentation from live platform data, and the Privacy 360 Analytics suite gives your team enforcement reporting that holds up when someone asks you to prove it.
Case study
Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.
Consumer research
Ketch gives retailers a modern foundation for data practices that build customer relationships rather than interrupt them.
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and the UK, we asked people which data practices affect their purchase intent. When it comes to retailers, consumers are most concerned about data sharing practices. When people buy from your business, are you transparent about what happens to their data? Giving customers visibility and control will increase purchase intent with your brand.
Second only to data sharing practices, consumers claimed data minimization practices as the second-most concerning data practice among retailers. Data minimization means asking only for as much data as is needed. Consumers are leery of retailers who ask for large amounts of data, especially before establishing a relationship. Delivering contextual consent experiences, asking for specific data gradually in the context of the buyer journey, is a great way to humanize your customer relationships. Ketch Progressive Consent was built for exactly this: permission requests that arrive one at a time, at moments when the value exchange is clear to the shopper.
To comply with modern privacy regulations (such as the CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere? Smart, privacy-centric brands will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
Related reading
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