400+ customization options for your user experiences
Privacy should be an inherent part of your customer journey, not a bolted-on afterthought. Ketch Privacy Experiences provides 400+ no-code customization options to create banners, modals, and preference centers to match your brand look and data collection preferences.
Design a user-friendly, automated process for fulfilling data subject requests
Customers are increasingly aware of their data rights and willing to exercise them. When they ask about their data, you need easy, fast access. Ketch data subject rights fulfillment can automate data subject requests (DSRs) from intake to fulfillment, freeing your team from manual processes and email tasks.
Understand data permissions across the business to build effective, optimized campaigns
Customer consent data is powerful when it’s integrated and applied across your martech stack, attached to personal data and informing campaign activations. Ketch integrates with CRMs, CDPs, and marketing automation platforms to inform intelligent audience activation.
“The privacy of our customers' data is very important to us, and we want to make sure we are acting in accordance with their wishes as well as complying with all state laws. Ketch helps us do this without a lot of overhead so we can focus our internal resources on growing our technology capabilities and supporting our aggressive omni-channel growth plans.”
Mike Early,
Chief Technology Officer, Francesca's
Data sharing practices are the biggest driver of purchase intent for retail customers
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and UK, we asked people what data practices impact their purchase intent. When it comes to retailers, consumers are most concerned about data sharing practices. When people buy from your business, are you transparent about what happens to their data? Giving customers visibility and control will increase purchase intent with your brand.
Retailers who collect only essential amounts of data tied to a clear purpose will benefit in the long run
Second only to data sharing practices, consumers claimed data minimization practices as the second-most concerning data practice among retailers. Data minimization means asking only for as much data as is needed. Consumers are leery of retailers who ask for large amounts of data, especially before establishing a relationship.
Delivering contextual consent experiences—asking for specific data in the context of the buyer journey, gradually—is a great way to humanize your customer relationships.
Brands that win understand the difference between data collection and data usage, creating a strategy for each
To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere?
Smart, privacy-centric brands will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
74%
of people in the US & UK highly value data privacy, compared to:
50%
Highly value diversity and inclusion
55%
Highly value sustainability
Get more consumer opinions on data privacy in our study with MAGNA Global Media Trials: The Person Behind the Data
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