ChallengePrestige Consumer Healthcare (PCH) is the largest independent provider of over-the-counter products in North America.
They had deployed a generic cookie banner solution that wasn't customizing privacy notices according to jurisdiction, a major dip in site traffic; at its worst point, a 56% decrease.
SolutionWith Ketch consent and preference management, PCH centralized policy creation and privacy notice customization. To address the site traffic issue, Ketch replaced the generic cookie banner solution with Ketch Smart Tag: a lightweight, modular solution that enables faster on page privacy experiences.
ImpactKetch's modern tag architecture and orchestration have improved site traffic by 46% from their previous cookie banner solution.
For retail and consumer goods brands there’s one thing matters above all else: seamlessly integrating privacy into the buyer journey.
Your customers want to learn about new products and receive personalized experiences. Create loyalty and trust by delivering on their expectations through responsibly gathered data.
Create an automated, fast process for customer data access requests
Customers are increasingly aware of their data rights and willing to exercise them. When they ask about their data, you need easy, fast access. Ketch data subject rights fulfillment can automate data subject access requests (DSARs) from intake to fulfillment, freeing your team from manual processes and email tasks.
Maximize your understanding and utility of customer data
Data is critical to maximizing your customer experience. To do this, you need a comprehensive understanding of what you have and how you can use it. Ketch data discovery and classification automatically scans your data systems and classifies your data, providing centralized visibility and control.
Create privacy notices that match your brand
Privacy should be an inherent part of your customer journey, not a bolted-on afterthought. Ketch consent and preference management is completely customizable to your brand style and voice, so you can gather data responsibly without disrupting the customer experience.
Get started with Ketch
Simplifying your privacy program has never been easier. Begin your journey to simplified privacy operations and granular data control across the enterprise.