Question 1

How does Ketch help improve consent and opt-in rates?

Accepted Answer

Ketch enables marketers to design compliant yet on-brand consent banners and preference centers. By localizing experiences per region and integrating real-time consent data with CRM systems, marketers maintain GDPR and CPRA compliance while improving opt-in rates. Transparent, personalized prompts foster trust and drive higher-quality, permissioned first-party data.

Question 2

What happens when third-party cookies disappear?

Accepted Answer

As third-party cookies phase out, Ketch helps marketers pivot to first-party data collection. The Ketch platform unifies consented user data across channels and ensures compliance with privacy laws. By connecting marketing systems through APIs, Ketch enables personalized campaigns based on lawful, user-approved signals, preserving audience insight in a cookieless world.

Question 3

How does Ketch power compliant personalization?

Accepted Answer

Ketch orchestrates user consent and preferences across advertising, analytics, and CRM systems. When a customer agrees to marketing use, Ketch shares compliant signals downstream. If they revoke consent, all systems update in real time. This ensures personalization efforts respect user choices and comply with GDPR’s lawful processing and CPRA opt-out mandates.

Question 4

How does Ketch manage global cookie consent?

Accepted Answer

Ketch dynamically adjusts cookie banners and trackers by jurisdiction. It supports frameworks like IAB TCF and Google-certified CMP requirements. Marketing teams can configure region-specific banner designs while Ketch automatically enforces consent signals for analytics and advertising scripts, keeping every campaign legally compliant across global audiences.

Question 5

How does Ketch support Global Privacy Control (GPC)?

Accepted Answer

Ketch automatically detects browser-based GPC signals and treats them as opt-outs under CPRA and GDPR standards. Marketing systems are instantly updated to stop sharing or selling user data. This automation ensures compliance with emerging global privacy preferences while maintaining accurate, centralized consent and suppression records across tools.

Read more: Privacy frameworks

Question 6

How can marketers manage data sharing with partners?

Accepted Answer

Ketch maps every data flow between marketing systems and external vendors, enforcing “Do Not Sell/Share” choices under CPRA. The platform tags each data set with its lawful basis and automatically restricts disallowed transfers. This gives marketing teams transparency into data use while maintaining compliant audience activation and partner integrations.

Question 7

Can Ketch unify preferences across channels?

Accepted Answer

Ketch synchronizes consent and preference updates in real time across email, web, app, and ad platforms. When a user updates preferences, Ketch propagates that change instantly across systems. This ensures unified, compliant customer profiles, improving personalization quality and reducing risk of sending communications without valid consent.

Question 8

How does Ketch enable compliant analytics?

Accepted Answer

Ketch ensures analytics tools only process data when consent exists. It controls tag firing and anonymizes identifiers where required by GDPR. Marketers gain accurate performance insights using permissioned data. Ketch bridges compliance and measurement, ensuring lawful data collection while preserving analytics accuracy for decision-making.

Question 9

What role does Ketch play in consented data activation?

Accepted Answer

Ketch turns consented first-party data into actionable marketing insights. By integrating with CDPs and ad networks, it enforces that only permissioned audiences are targeted. When users withdraw consent, Ketch instantly removes them from activation pipelines, ensuring campaigns remain compliant while maintaining trustworthy, consent-driven data strategies.

Question 10

How does Ketch future-proof marketing compliance?

Accepted Answer

Ketch continuously monitors regulatory changes and updates consent frameworks automatically. It adapts to new laws like CPRA and DMA without disrupting campaigns. Marketers can rely on Ketch to maintain up-to-date compliance while preserving operational agility, ensuring every campaign respects privacy law evolution and user expectations.

Question 11

How does Ketch impact website performance?

Accepted Answer

Ketch ensures compliance without sacrificing performance using a smart, lightweight tag: it loads asynchronously (deferred script execution), uses globally distributed caching infrastructure, and limits JavaScript bundle size. Ketch prevents render blocking and does not impact metrics like LCP, FCP, and TBT. For marketers, this means your site stays fast, ad viewability remains high, bounce rates fall, and revenue doesn’t suffer while using Ketch for consent and tracking control.

Read more: The hidden cost of legacy CMPs

Get permissioned data for more powerful, personalized campaigns

Ketch for marketing teams

Privacy software to enable data-driven, confident marketing

Improve consumer consent and opt-in rates

Maximize first-party data quality and quantity

Increase brand trust and purchase intent

A data privacy software designed with marketers in mind

Flexible, on-brand cookie banners for every location

Improve user journeys and drive engagement with progressive consent

Customizable experiences to maximize consumer understanding and consent

Connect people’s consent signals to your data systems

Built for non-technical teams to get up and running, fast

Hands-on deployment support

Zero technical roadblocks

Boost internal communication

Read our Case Study

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