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Financial services

Your customer data is the lifeblood of your business. Get privacy tech that enhances the consumer experience.

Financial services firms use Ketch to create privacy experiences that mobilize responsibly gathered data for deeper customer engagement and top line growth.
Our customers
Sixth Street accelerates insights from complex, regulated data sets with centralized data control
“I’m glad to be partnering with Ketch, who are on the forefront of the data access and privacy revolution.”

Adam Korn,
CIO
Watch our interview with Adam
ChallengeWith global operations in a heavily regulated industry, Sixth Street navigates complex regulations across many jurisdictions that dictate data usage. This challenges innovation, drives up engineering costs, and makes it difficult to enable new data use cases.
SolutionSixth Street deployed Ketch, a programmatic data control platform, to accelerate the adoption of new cloud technologies like Snowflake. With this flexible data control, they are now able to:
– Seamlessly connect to internal systems.
– Describe complex financial regulations by geography with clicks not code.
– Provide APIs to data custodians and data engineers that automate the enforcement of usage policies and data access.
ImpactWith Ketch, Sixth Street enhances data stewardship across their data ecosystem.

Insights

For financial services companies one thing matters above all else: whether virtual pay or wall street mainstay, delivering relevant and trust-building financial experiences that build customer loyalty
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and UK, we asked people what data practices impact their purchase intent.

For financial services firms, consumers name retention—storing data for an appropriate amount of time, vs. indefinitely—as the biggest factor. Among US adults who have ended a relationship with a company over broken trust, 29% say a financial services brand was involved, the highest of any industry. Are you storing consumer data for longer than needed? It’s likely not worth the risk.
51% of Gen Z named a fintech as their most trusted financial brand. Incumbent brands must invest in trust initiatives to build loyalty with younger audiences.

Financial services firms have access to our most sensitive personal data. As a result, consumers scrutinize how broadly financial services firms share consumer data with partners. All financial services firms are competing on customer experience, which can be enhanced by leveraging third party relationships. Getting the experience vs. trust balance right is paramount.
To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere?

Smart companies will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
74%
of people in the US & UK highly value data privacy, compared to:
50%
Highly value diversity and inclusion
55%
Highly value sustainability
Get more consumer opinions on data privacy in our study with MAGNA Global Media Trials: The Person Behind the Data
Download Report

What do I use Ketch for?

Trust is tablestakes in financial services. Ensure your privacy tech helps you personalize the customer experience while growing your business  through responsibly-gathered data.
Honor customer consent preferences across your data ecosystem
Anyone can collect customer consent. Earn customer trust by actually enforcing it.

Ketch consent and preference management ensures that your customers’ privacy choices are enforced across your entire data ecosystem by automatically deleting and modifying data in internal and third-party systems, securing your organization’s privacy  promise.
Maximize your understanding and utility of customer data
Improve data utility and decrease compliance costs by using modern privacy tech instead of manual surveys. Ketch’s data discovery and classification automatically scans internal data systems and classifies your data, providing centralized visibility and control over decentralized data.
Create an automated, fast process for customer data access requests
Customers are increasingly aware of their data rights and willing to exercise them. Ketch’s data subject rights fulfillment completely automates data subject access requests (DSARs) so your team can focus on building relationships with customers, not managing cumbersome and manual workflows.

Get started with Ketch

Simplifying your privacy program has never been easier. Begin your journey to simplified privacy operations and granular data control across the enterprise.