Financial services companies use Ketch to simplify privacy operations and create better customer experiences and campaigns, fueled by consented, permissioned data.
Automated, no-code compliance with every data and AI law
Stop worrying about add-on modules for every new data privacy law. You need an agile privacy solution that supports growth. Ketch consent and preference management delivers responsive compliance in every current and future jurisdiction.
400+ customization options for your user experiences
Privacy should be an inherent part of your customer journey, not a bolted-on afterthought. Ketch Privacy Experiences provides 400+ no-code customization options to create banners, modals, and preference centers to match your brand look and data collection preferences.
Understand data permissions across the business to build effective, optimized campaigns
Customer consent data is powerful when it’s integrated and applied across your martech stack, attached to personal data and informing campaign activations. Ketch integrates with CRMs, CDPs, and marketing automation platforms to inform intelligent audience activation.
“The Ketch team is incredibly responsive. I can’t recall ever having this level of support from a vendor. The flexibility and dedication they show to moving fast and getting issues resolved makes a huge difference.”
Andrew Williams, Senior Digital Marketing Manager, Spreedly
Ketch is built with financial services companies in mind
Financial services companies use Ketch to simplify privacy operations and create better customer experiences and campaigns, fueled by consented, permissioned data.
Financial services firms need to keep an eye on their data retention period, the largest driver of purchase intent for this industry
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and UK, we asked people what data practices impact their purchase intent.
For financial services firms, consumers name retention—storing data for an appropriate amount of time, vs. indefinitely—as the biggest factor. Among US adults who have ended a relationship with a company over broken trust, 29% say a financial services brand was involved, the highest of any industry. Are you storing consumer data for longer than needed? It’s likely not worth the risk.
Data sharing practices are the second highest driver of purchase intent for the financial industry
51% of Gen Z named a fintech as their most trusted financial brand. Incumbent brands must invest in trust initiatives to build loyalty with younger audiences.
Financial services firms have access to our most sensitive personal data. As a result, consumers scrutinize how broadly financial services firms share consumer data with partners. All financial services firms are competing on customer experience, which can be enhanced by leveraging third party relationships. Getting the experience vs. trust balance right is paramount.
Firms that win will understand the difference between data collection and data usage, creating a strategy for each
To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere?
Smart companies will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
74%
of people in the US & UK highly value data privacy, compared to:
50%
Highly value diversity and inclusion
55%
Highly value sustainability
Get more consumer opinions on data privacy in our study with MAGNA Global Media Trials: The Person Behind the Data
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