Simplified privacy compliance for tech companies

By 2024, 75% of the world is expected to be subject to some type of data privacy regulation. If you’re growing a business that spans countries and jurisdictions, this stat may see defeating.

In reality: with the right technology, it’s possible to seamlessly comply with multiple privacy regulations at once. Adopting a repeatable, “building block” approach to assembling privacy policies makes deployment easy. The best part: when you create customized consent experiences that respect people’s data and choices, you start to build an ecosystem of responsibly-gathered data that you can confidently use to grow your business.

In “The Person Behind the Data,” a comprehensive survey of over 5,000 consumers from both the US and the UK, we sought to understand the data practices that most significantly influence purchase intent. Four key practices that stand out: transparency, retention, minimization, and sharing. Each of these practices plays a crucial role in shaping consumer trust and decision-making.

Focusing on getting these four practices right can make a substantial difference in how consumers perceive and interact with your brand. To learn more about each, download the study below.

To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere?

Smart companies will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.