The California Consumer Privacy Act (CCPA) is a landmark data privacy law that gives consumers more control over the personal information businesses collect from them. But for the law to be effective, it’s imperative for businesses to comply with its regulations.
Under the CCPA, personal information refers to any information that identifies, relates to, or in any way links to a California consumer or household. This includes, but is not limited to, basic information, non-commercial data, and insights gathered from user activity and preferences.
CCPA Consumer Rights
- the right to know about the personal information a business collects from its customers, uses, and shares
- the right to delete personal information collected by businesses (with some exceptions)
- the right to opt-out of the sale of personal information
- the right to non-discrimination for exercising rights under the CCPA
Requesting Data Access And Deletion
These usually mean operating a toll-free number or email address that they can use to submit data access and deletion requests.
“Do Not Sell My Personal Information” Page
The CCPA mandates businesses that give access or sell consumer data to third parties to provide a dedicated web page where consumers can opt out of the sale of their personal information.
Details Of Personal Information Collected, Used, Or Sold
Although not all businesses fall under the jurisdiction of the CCPA, businesses are encouraged to adopt the law in their data practices. With other data privacy laws such as the General Data Protection Regulation (GDPR) already in place, it won’t be long until more local and international markets work to secure consumers’ rights to their data privacy.