[Free Guide] How to choose the right privacy management solution for your organization


In the realm of modern digital business, data privacy compliance, including adherence to regulations like the CCPA and CPRA
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8 min read
September 4, 2022
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Data privacy compliance is an essential requirement for modern, digital businesses. Next-generation data privacy software platforms like Ketch help companies keep up with regulatory changes by building technology designed to simplify data privacy operations and fulfill ever-changing privacy laws while optimizing customer engagement and revenue growth. 

Companies can improve compliance practices by understanding and ensuring privacy mandates such as the California Consumer Privacy Act (CCPA) initiated by the California Attorney General.

The CCPA regulation, established to safeguard Californian consumers' personal information, represents a significant stride in data protection regulations. The law requires businesses to maintain transparency in their data collection processes and empowers consumers with the right to reject having their information sold to third parties.

What does CPRA stand for?

 CPPA’s strict privacy law, successfully approved by legislation, reinforced consumer control over their personal data and eventually paved the way for additional protective clauses under the California Privacy Rights Act (CPRA). 

The CPRA supplemented the CCPA by adding granular rights, which protected personal data based on updated compliance rules. The CPRA elevates the importance of safeguarding 'sensitive personal information,' granting consumers greater control over specifically outlined data types. CPRA also led to the formation of a new privacy enforcement agency termed the California Privacy Protection Agency (CPPA). 

The entity has the authority to enforce and ensure businesses stay compliant with the CPRA, positioning California as a leading force in data protection legislation within the US. Organizations doing businesses with consumers in California must adhere to CCPA and CPRA guidelines to maintain compliance. Essentially, the CPRA adds to the existing CCPA provisions. Businesses dealing with information from California data sources must ensure they fulfill both acts' legislative frameworks.

In the face of changes like this, organizations can maintain compliance through an adaptive, flexible approach to data privacy programs. Consistent and reliable compliance systems adapt to the latest standards in accurately defining 'personal data' and the 'responsibilities' involved in information processing. 


The CCPA (California Consumer Privacy Act) is a milestone in United States privacy regulation. Instituted in 2018, the CCPA represents the growing priorities in data protection measures in respecting consumers' rights regarding their private data. 

According to the CCPA rules, all companies that serve California residents and have at least $25 million in annual revenue must comply with the law. As such, the regulations apply to companies outside California and even the United States. 

Under this groundbreaking act, Californians gain CCPA consumer rights, such as:

- Requesting clear information about the intention for personal data collection (Read more: CCPA categories of personal information)
- Declining the sale of personal data
- Receiving equal services and pricing from businesses

Businesses must ensure strict CCPA compliance to meet these outlined rights. Companies suspected of CCPA violation have 30 days to comply with the law upon receiving notification from regulators. The robust compliance approach involves multiple obligations that include:

- Implementing prompt procedures in responding to consumers' requests for data access
- Providing adequate notices about data collection practices
- Applying adequate measures that prevent underage consumer data sales without appropriate consent. 

Businesses must meet a comprehensive CCPA compliance checklist to avoid hefty penalties and safeguard their reputation. CCPA serves as effective compliance groundwork, leading to subsequent advancements in California's data privacy initiatives. The proposed amendment, the California Privacy Rights Act (CPRA), aims to reinforce existing CCPA regulations. 

The CCPA regulates how businesses collect, share, and use the personal information of consumers based in California. It championed consumers' rights to transparency, control, and accountability over their personal data. 

However, despite the significant measures of the CCPA, California authorities wanted additional consumer privacy rights under California privacy law. They also wanted to establish an agency (the CPPA) to implement and enforce the law, and educate the public on their rights and obligations under the law. These realizations fueled the development of the CPRA, which expanded protective measures for consumers' personal data. 

The CPRA furthered CCPA's measures, supplementing existing rights while introducing additional protections for specific data privacy scenarios. CPRA allows Californians to limit the usage and disclosure of sensitive personal information, increasing the fines on violations concerning children's privacy and establishing the nation's first government agency explicitly committed to protecting privacy (CPPA).

As the data privacy landscape continues to   businesses, and brands discover an increasing need to leverage comprehensive compliance platforms like Ketch that help reduce cost and complexity in keeping up with regulations like the CCPA and CPRA. By doing so, businesses remain compliant while boosting customer trust and engagement, ultimately driving top-line growth.


Scheduled to be in effect from January 2023 and enforceable in March 2024, the CPRA amplifies the protections extended by the CCPA. It introduces additional rights like data correction, limits data usage to a need-to-know basis, and increases violation penalties. These requirements suggest the importance of having a "data map"–an inventory of the categories, purposes and other details of your data processing activities so you can determine what requirements apply. The CPRA furthered CCPA's measures, supplementing existing rights while introducing additional protections for specific data privacy scenarios. CPRA also builds on the provisions laid out by the CCPA, extending the rights of consumers and the obligations of businesses.

The CPRA allows Californians to limit the usage and disclosure of sensitive personal information, increasing the fines on violations concerning children's privacy and establishing the nation's first government agency explicitly committed to protecting privacy. In the ever-evolving sphere of digital privacy, it's vital to understand pivotal contributions such as the California Privacy Rights Act (CPRA) mechanisms and their relation to the California Consumer Privacy Act (CCPA). 

However, companies can simplify their journey toward compliance by incorporating data privacy software tools like Ketch into their privacy programs. The Ketch platform helps companies simplify privacy operations with important toolsets for understanding their data footprint, respecting consumer privacy choices, and fulfilling compliance obligations.

Ketch is a comprehensive solution for maintaining compliance and meaningful connections with consumers. Businesses can consistently adapt and comply with CPRA regulations by leveraging the guidance from the extensive suite of Ketch data privacy solutions. Understanding CPRA regulations and how Ketch facilitates their implementation enables businesses to successfully expand their consumer data privacy practices from existing CCPA requirements to achieve a broader framework. 

With Ketch, you can:

- Use our no coding required interface and customizable CCPA/CPRA policy templates to create policies for how data is handled throughout your data ecosystem
- Create customized, jurisdictionally-aware privacy banners for your customers
- Deploy Ketch automated data mapping to find and classify sensitive and personal data in every internal and external system
- Assign data processing purposes (like analytics or targeted advertising) and permissions to data, so you know exactly how your data may be used, sold, and/or shared
- Use our drag-and-drop DSR automation workflow tool to create automated, end-to-end DSR fulfillment processes that relieve your team members of repetitive, low-level tasks

Essentially, Ketch privacy software aligns businesses with shifting regulations to stay compliant while optimally gathering and utilizing consumer data. Ultimately, CCPA and CPRA serve as essential cornerstones of consumer data privacy, and their integration through data privacy software like Ketch fosters responsible data-driven growth that builds and maintains consumer trust. 

Ketch helps you stay current with transforming laws, empowering businesses to navigate and comply with changing criteria seamlessly, and fostering a privacy-first ecosystem built upon trust and growth.

CPPA and CPRA compliance

The CCPA brought forth a new era of data privacy protection, and with the introduction of the CPRA, that legislation is now being expanded and enhanced. Initially, the state of California introduced the CCPA to ensure that companies maintain transparency about the handling and use of personal data. 

CPPA regulations proved effective, as corporations needed to remain CCPA compliant and depended on CCPA service providers to help them align practices with the laws. The shifting practices enabled consumers to understand how to improve control over their personal information. 

The CCPA requires companies to include strategic disclosures to comply with the new law. Organizations should prepare clear and detailed privacy notices and present them to consumers before collecting the required personal information. Also, companies should ensure that the descriptions include the method of personal information collection, the usage of personal information, and the categories of personal information that businesses sell to third parties.

Another core requirement for businesses involves a public disclosure that clearly outlines that consumers are fully aware of their rights under the CCPA. These rights include individuals having the legal power to request that businesses provide copies of their personal information and to delete information without delay under most circumstances. 

The CPRA reinforces data privacy by building upon CCPA foundations. The CPRA furthered transparency through an amendment incorporating more robust consumer rights and stricter business obligations.

Despite the shared objectives of both legislations, companies faced the challenge of understanding the subtle differences between these acts to prioritize privacy program activities according to enforcement dates. Ketch enables companies to overcome this complicated process with a data privacy software platform enables with the templates and tools you need to create a simplified approach to CCPA and CPRA compliance.

Essentially, Ketch guides businesses toward navigating the winding paths of data privacy compliance. The intuitive platform handles the arduous process of privacy operations, providing organizations with a coordinated set of applications, infrastructure, and APIs that reduce the complexities and costs associated with the compliance process. 

Through CPRA and CCPA compliance services, businesses establish trust with consumers, ensuring responsible data management, resulting in deeper customer engagement and growth. As privacy requirements continue to evolve, Ketch remains the premiere platform for companies to navigate evolving privacy requirements. 

With Ketch, businesses can keep up with the changes, maintain the required compliances, and make the most of responsibly gathered data. While CPPA and CPRA compliance may seem daunting, companies can streamline their journey with a competent service provider like Ketch. By understanding these acts and their requirements at all times, companies can apply the right tools and services to foster substantial business growth while maintaining the integrity of their consumers’ precious data.

Reach out today to discover intuitive compliance tools that help your company stay up to speed with the latest legal requirements and guidelines. 

Read time
8 min read
September 4, 2022
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