Consent Orchestration
Syncs consent choices into mParticle through the same workflow used for every other connected system.
Ketch and mParticle
Enforce consent once, and let it reach every downstream vendor mParticle routes data to, rather than configuring each destination separately.
About mParticle
mParticle is a mobile customer data platform built specifically to simplify data collection and routing: apps collect data once, and mParticle handles distribution to hundreds of connected vendors without a separate integration for each one. That routing architecture is exactly why consent has to be enforced at the mParticle layer itself; get it right there, and it extends automatically to every destination downstream.
Ketch connects to mParticle to do exactly that.
Capabilities
How Ketch works with mParticle
The Ketch mParticle integration covers Rights Orchestration (Right to Delete, Right to Access) and Consent Orchestration.If only Rights propagation is needed, this consent-purpose setup step can be skipped entirely.Consent status can be verified directly by checking a person's `mParticle.getDeviceId()` and MPID in the browser console, then confirming those values reflect the correct preference on mParticle's own User Activity page after toggling consent.
Rights Orchestration
Fulfills Right to Access and Right to Delete against mParticle through the same workflow used for every other connected system. For consent (permit propagation), Ketch's canonical purpose codes need to be added to mParticle's own GDPR Consent Purposes settings first, which is what lets a consent decision actually register inside mParticle's privacy controls. Depending on the mParticle account's license tier, there can be a limit on how many GDPR consent purposes can be configured; higher limits are available through mParticle's own customer success team if needed.
With Ketch, teams can
- Map Ketch's canonical consent purposes directly onto mParticle's GDPR Consent Purposes settings, so a decision made once enforces across every mParticle-routed vendor
- Fulfill Right to Access and Right to Delete requests through the same workflow used for every other connected system
- Skip consent-purpose configuration entirely if only rights fulfillment is needed, rather than a one-size-fits-all setup
The gap
The problem this integration solves
mParticle's whole value proposition is routing data to many vendors from one collection point, which means a consent gap at that single point has outsized consequences:
01. Configuring consent separately at every downstream vendor mParticle routes to defeats the purpose of using a routing platform in the first place
02. mParticle's own GDPR consent settings need Ketch's purpose codes actually registered there before a consent decision means anything on mParticle's side
03. License tier limits on the number of configurable consent purposes can silently cap what's possible unless a team knows to check and escalate
Ketch resolves the first two by mapping consent purposes directly into mParticle's own settings, once, rather than per destination, and flags the third so teams know to check their account's limits rather than discovering a gap later.
Why Ketch
Why teams choose Ketch for mParticle privacy compliance
Permissioning infrastructure that governs mParticle the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Enforce once, reach every downstream vendor
Because mParticle already routes data to hundreds of connected destinations, mapping consent at the mParticle layer extends that enforcement everywhere mParticle sends data, without separate configuration per vendor.
Flexible for rights-only setups
Organizations that only need rights fulfillment can skip consent-purpose configuration entirely, rather than being forced through a full setup they don't need.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that any platform routing data to multiple third parties carries real exposure when consent doesn't travel with the data it collects.
Questions about the mParticle integration
Related reading
Expert insights for teams connecting mParticle
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
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