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The
Privacy
Journey

Check out the steps below to learn how to get started.
Businesses need data to thrive.
But managing data has become exponentially more complex. While others may see a contradiction, we see a great opportunity.
And it’s not just ever-increasing privacy regulations. Consumers are better informed than ever, and  increasingly reward brands that handle data responsibly with greater loyalty.

Building a meaningful privacy program—one that builds trust with customers and drives growth through data—won’t happen overnight.
But by aligning the right ingredients: a cross-functional team, the right technology, and a proven framework, your company can build trust into the fabric of every customer interaction.

This in turn mitigates risk, increases top-line revenue, and fosters the kind of customer relationships your competitors can only dream about.
Step 1
Establish a baseline privacy program

You are beginning to invest in privacy to mitigate risk and build deeper customer relationships.

Objectives
Implement a flexible consent and preference manager.
Add data subject access request (DSAR) intake to your website.
Include tracking infrastructure and cookie scanning to your website.
Give your team a basic, manual data discovery function.
Easily conduct required privacy risk assessments and reporting, like ROPAs and DPIAs.
Sample activities
Establish a baseline maturity score for your program.
Understand goals and KPIs of privacy program stakeholders in Legal and Compliance through interviews.
Teams involved
Legal
KPIs
New regulation compliance rate
Consent rate for consumer data sharing
New regulation compliance rate
How Ketch can help?
1
Take the Ketch privacy maturity assessment
2
Simplify consent management
Step 2
Upgrade to Programmatic Privacy

You are optimizing your program through technology to collapse costs and expanding stakeholders.

Objectives
Move from consent capture to holistic orchestration across internal and third-party systems.
Eliminate manual DSAR compliance and hours.
Automate your data discovery and classification.
Improve end-user (i.e. your customers) engagement with privacy program via improved data utility.
Shift your third-party risk management from manual assessments to automated analytics.
Sample activities
Automate consent enforcement, DSARs and data discovery.
Engineering and Marketing stakeholders become key privacy program stakeholders.
Teams involved
Legal
Engineering
Marketing
KPIs
Third-party systems with automated consent enforcement
DSARs fully automated
Improvement in consent rate for consumer data sharing
How Ketch can help?
1
Explore consent capture vs. consent orchestration
2
Consent and preference management
3
Data subject rights fulfillment
4
Data discovery and management
Step 3
Transition to Data Stewardship

You are increasing brand trust and top line revenue through responsible data practices.

Objectives
Understand how your organization utilizes data and optimize user access based on roles and needs.
Have real-time clarity and intelligence on your risk profile combined with user-friendly mitigation controls.
Introduce a holistic approach to data lifecycle management across collection, activation and retention period.
Improve organizational trust in the accuracy and quality of data.
Sample activities
Automate proactive alerts that flag non-compliant data.
Mobilize permissioned data for planning initiatives and growth.
Socialize program success within your organization.
Communicate how your organization is data-responsible with customers and reap the rewards.
Teams involved
Legal
Engineering
Marketing & Sales
Data & Analytics
Risk Management
C-Suite
KPIs
Share of data with embedded risk measurement and monitoring controls
Reduction in risky and non-compliant data
Increase in consumer purchase intent and conversion rate
How Ketch can help?
1
Provide insights on data access and usage
2
Uncover your data risk at scale
3
Data lifecycle management and data control

It’s time for a demo!

Simplifying your privacy program has never been easier. Begin your journey to simplified privacy operations and granular data control across the enterprise.