Author

Sam Alexander

Ketch

Sam Alexander, a seasoned Lead Engineer at Ketch, brings a wealth of technical prowess and industry experience garnered from his tenure at both Zendesk and KVH. Armed with a bachelor's degree in Computer Science and Mathematics from Brown University, Sam possesses a unique blend of theoretical knowledge and practical skills that fuel his innovative approach to problem-solving.

SA

Published work by Sam Alexander

Privacy tech
Cookie, Not Identity: Why DataGrail's Consent Model Breaks at Scale
DataGrail ties consent to a device cookie, not a person, and that cookie resets on every banner update. Here is what that architecture costs you at enforcement time.
Sam Alexander · July 16, 2026
Consent management
Configuration, Not Code: Why OneTrust Breaks at Scale
OneTrust captures consent but struggles to operationalize it across devices, systems, and data flows. See why opt-outs break, regulators care, and how Ketch enforces privacy end to end.
Sam Alexander · January 23, 2026
Consent management
Transcend: Why opt-outs don’t scale, enforcement breaks, and proof falls short
Transcend adds friction, device-level limits, and code dependency to privacy enforcement. Learn why opt-outs fail, proof breaks down, and how Ketch enforces intent end to end.
Sam Alexander · January 23, 2026
Consent management
Ketch Alternatives: Why There Is No Exact Substitute | Ketch
Evaluating a Ketch alternative? Learn why most privacy tools cover only parts of the problem, and why replacing Ketch usually means more tools, engineering work, and higher costs as you scale.
Sam Alexander · January 23, 2026
Privacy tech
Ketch Delivers Privacy Compliance for Maximized Web Performance
Legacy CMPs slow down websites, hurting SEO & conversions. Ketch ensures privacy compliance without performance trade-offs thanks to faster page loads & readiness.
Sam Alexander · March 18, 2025
Product
Introducing Ketch data map updates: risk governance meets actionable insights
Discover how the Ketch Data Map delivers always-on visibility, risk governance, and permissioned data activation for privacy and growth teams.
Sam Alexander · December 10, 2024
Product
Advertising on Google? You must use a Google certified CMP
Make sure you use a Google CMP (Consent Management Platform) if you're serving ads in the EU/UK with the Google ad network. Let's find out how together.
Sam Alexander · November 16, 2023
Consent management
Cookie compliance: Ensure your website meets privacy laws
Learn about cookie compliance, and how to meet legal requirements for cookies, to ensure your website adheres to privacy laws like GDPR and CCPA.
Sam Alexander · November 1, 2023
Consent management
OneTrust competitors: top alternatives for data privacy compliance
While OneTrust remains a leader, alternatives often provide better options for businesses seeking tailored privacy management solutions.
Sam Alexander · July 7, 2023
Consent management
Free cookie banner: How to collect consent in 5 minutes or less
Cookie banners are crucial in securing user consent. Let's discuss free cookie banner generators, including their impact on user experience, compliance, and privacy.
Sam Alexander · May 24, 2023
Consent management
Website cookie notice: Create compliant cookie notices in no time
Learn how to create a compliant, user-friendly website cookie notice under the ePrivacy Directive, GDPR, and CCPA, and see what belongs in a valid notice.
Sam Alexander · May 18, 2023
Consent management
Cookie Banner Requirements for GDPR, CCPA [with Examples]
Learn more about what a cookie banner is and what to look for in a cookie banner experience for your website visitors.
Sam Alexander · August 26, 2022

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