Move from rules to tools
Ketch gives businesses a coordinated set of APIs, applications, and infrastructure to respect data dignity and responsibly harvest the gains of a data-driven economy.
About
The AI Privacy Company
Ketch was founded in San Francisco in 2020 to help businesses move from rules to tools: infrastructure that lets them collect, control, and activate permissioned data responsibly.
The world's data permissioning layer
Ketch runs data rights, consent, and preference for 1.2B people across 3,500+ consumer-facing brands. Here is 2026 to date, worldwide and market by market.
Consent & preference signals
/ sec
Opt-ins, opt-outs, and preference updates, everywhere Ketch runs
Privacy edge requests served
/ sec
Consent experiences delivered from Ketch's edge network
Data-rights requests honored
/ day
Deletions, access, and opt-outs fulfilled end to end
Worldwide data2026 to date
Pick a market above or tap the globe. Drag to spin.
United States
2026 to date
- Consent & preference signals
- Data-rights requests honored
Our thesis
Ketch is redefining responsible data use for the AI era
Data is the fuel of modern business
But most of it is dirty. 40% of trackers ignore consumer opt-outs. Unpermissioned data seeps into your analytics dashboards, personalization engines, CRMs, and databases. Dirty data is already coursing through the systems that power your business.
Imagine a business where every piece of data is certified and defensible
Where instead of wondering what data can be used, you know.
This is the future
Not scrambling to minimize the damage of dirty data, but building confidently on permissioned data as a foundation for growth.
The platform
Explore the PlatformThe Ketch Platform is the operational layer between policy and practice. It enables businesses to operationalize policy, enforce permissions, and control how data is used: at the moment of collection, at the point of processing, and throughout the AI lifecycle.
Recognition
Analyst and review recognition
4.8/5 on Gartner
Gartner Peer Insights rating. Top rated consent management platform.
4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
Ketch by the numbers
2020
Year founded
$68m
Funding raised
60+
Team members
+1 — we're hiring!67.2B
Consent transactions/month
3,500+
Brands
30.8B
CDN requests/month
4.6
G2 rating across 170+ reviews
12x
ROI compared to legacy tools like OneTrust
Why Ketch exists
Privacy is a human right. Data is fuel for growth. Both, at once.
Ketch was founded to dissolve the false choice between data growth and data governance. The work is to make responsible data use operational, not aspirational.
Build trust with people
Transparency, choice, retention, and data sharing become operational controls, not slogans on a privacy page.
Mobilize responsibly gathered data
Permissioned data becomes usable data — for revenue, AI, analytics, and personalization that customers actually opted into.
Collapse privacy operations complexity
Automation, Identity Sync, Permission Vault, and the Ketch Agent Network turn enterprise privacy work from a quarterly project into a continuously running system.
Scale and outcomes
The promised land of clean, permissioned data is not theoretical
Ketch customers move faster on privacy operations, earn more from privacy-respecting customer experiences, and spend less on the platform doing the work.
80%
Operational efficiency — Privacy teams reclaim time as Ketch automates the workflow steps that should never have needed a human to begin with.
23%
Lift in customer purchase intent — Operationalizing transparency, control, retention, and data sharing makes privacy a growth input — not a cost center.
12x
ROI compared to legacy tools like OneTrust — Public pricing, faster implementation, and a unified permissioning stack replace the cost and complexity of the legacy suite.
Company timeline
Year by year, building toward permissioning infrastructure
Ketch was founded in 2020 with vision of a world where data dignity prevails and all stakeholders responsibly harvest the gains of a data-driven economy.
2020. Founded by CEO Tom Chavez and CTO Vivek Vaidya; changed name from Switchbit to Ketch.
2021. Raised Series A funding, launched Ketch Free, named a Gartner Cool Vendor, entered the Forrester Wave, and announced the Snowflake partnership.
2022. Hosted the first national Privacy Matters conference and became a Platinum Sponsor, Exhibitor, and Speaker at IAPP Global Privacy Summit.
2023. Named a Major Player in the IDC MarketScape and included in the Forrester Wave for Privacy Management Software.
2024. Opened a new San Francisco HQ and raised Series B funding.
2025. Named Leader in IDC MarketScape 2025, hosted the first U.S. Privacy Summit, and launched Progressive Consent and Data Sentry.
2026. Named a Privacy & Consent Leader in Snowflake's Modern Marketing Data Stack report. Launched the Ketch Agent Network, Opt-Out Sync, and Iris.
Leadership
Anton Winter
Co-founder, Head of Infrastructure
Ryan DiOrio
VP, Sales
Dan Elarde
Chief Technical Architect
In the field
The people running permissioning infrastructure
Conference talks, customer roundtables, and field events where the Ketch team and our customers discuss permissioning infrastructure with privacy, marketing, and engineering leaders.
Trust posture
The company promise is the product promise
The Ketch Privacy Promise is not a marketing artifact — it is the operating principle behind every product decision.
Transparency
Communicate what data is collected, how it is used, and when and with whom it is shared.
Choice and control
Rely on permission and consent, process only necessary data, and provide clear access and deletion paths.
Orchestration
When a person makes a privacy choice, it should be respected everywhere: every system, every channel, every time.
Security and relevancy
Protect personal data, avoid data hoarding, and erase data when it is no longer relevant.
Next step
See the infrastructure behind the company story
Book a demo to see the full platform, or start free with the full-feature CMP entry point.
Get Started Free
Get started in less than 5 min