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Data privacy guidance and updates for marketing teams and use cases

Marketing, Privacy tech
7 min read

3 major privacy challenges for retail & ecommerce brands

Learn the top three privacy challenges that impact digital marketing success for retail and ecommerce brands.

Colleen Barry
Head of Marketing
Marketing, Privacy tech, Strategy
7 min read

Navigating a cookieless future with Google Privacy Sandbox

Google Privacy Sandbox points to the future of advertising on the internet: no more third-party cookies. We unpack how we got here, and new strategies for first-party data collection.

By
Colleen Barry
Marketing, Strategy
8 min read

What is zero party data?

Our data-driven world has given rise to the concept of zero-party data and its importance. What is zero-party data? And what makes it different from other types of data? 

By
Colleen Barry
Marketing
2 min read

Let's make data privacy a core business value

Finding issues that everyone agrees on is tough. Data privacy isn't one of them. In VentureBeat, we explain why data privacy should be a core business value.

By
Jonathan Joseph
Strategy, Marketing
4 min read

Privacy is a team sport: collaborating to get results

Sophisticated, productive collaboration depends on unified technology that adapts easily to change.

By
Jonathan Joseph
Marketing
4 min read

3 reasons to give marketing a voice in your privacy program

CMOs own the customer experience, but too often they overlook the role privacy plays in building trust and brand loyalty.

By
Jonathan Joseph

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Peter Wang
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How to start a successful privacy data mapping project

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