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Marketing

Balancing personalization and privacy in DTC / ecommerce brands

The smartest DTC brands are balancing permissioned data, personalization, and privacy to craft best in class consumer experiences. Learn from market leaders.

Jon Suarez-Davis (jsd) · December 3, 2024

Marketing
Getting data activation right–a brand marketer's guide to IAB privacy frameworks
The IAB frameworks bring order to advertising compliance, but they're just a starting point. Learn how to create a complete consent strategy to respect consumer preferences.
Jonathan Joseph · August 28, 2024
Marketing
3 major privacy challenges for retail & ecommerce brands
Learn the top three privacy challenges that impact digital marketing success for retail and ecommerce brands.
Colleen Barry · March 28, 2024
Marketing
Navigating a cookieless future with Google Privacy Sandbox
Google Privacy Sandbox points to the future of advertising on the internet: no more third-party cookies. We unpack how we got here, and new strategies for first-party data collection.
Colleen Barry · February 23, 2024
Marketing
What is zero party data?
Our data-driven world has given rise to the concept of zero-party data and its importance. What is zero-party data? And what makes it different from other types of data?
Colleen Barry · September 25, 2023

Marketing articles

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Marketing

Trend watching, best practices, case studies, and more. Once a month, straight to your inbox:

Featured articles

Balancing personalization and privacy in DTC / ecommerce brands

Getting data activation right–a brand marketer's guide to IAB privacy frameworks

3 major privacy challenges for retail & ecommerce brands

Navigating a cookieless future with Google Privacy Sandbox

What is zero party data?

Marketing articles

Product launch: Marketing Preference Management for the AI era

Privacy is a team sport: collaborating to get results

3 reasons to give marketing a voice in your privacy program

Ready to simplify your privacy compliance? Get started