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Ketch named Cool Vendor in Privacy 2021 by Gartner®

SAN FRANCISCO, CA — (November 10, 2021) Ketch, the next generation data control platform for privacy, governance and security, named a Gartner® Cool Vendor in Privacy[1]. Ketch provides granular control over protected consumer data, including data discovery and classification. Ketch also offers end-to-end privacy automation including data subject rights (DSR) fulfillment --ensuring people’s privacy preferences are fully honored across data ecosystems.

In evaluating vendors, Gartner notes that: “Digital transformations and continued adoption of cloud services mean that personal data is processed in more locations than ever. It is imperative that organizations automate data discovery and governance functionalities in order to better protect personal data throughout the data life cycle.”

To help with this challenge, Ketch automates the discovery of personal data across a company’s data systems, and uses machine learning to classify and label data (e.g. personal, sensitive, and social security number, address, etc.). Through a central policy center, Ketch customers can articulate and enforce policies for access, security and privacy on data wherever it lies.

“Companies need an automated, scalable way to discover, classify, and inventory data for their privacy and data governance programs,” explained Tom Chavez, Founder and CEO of Ketch. “We believe that Gartner nailed the challenge succinctly: it’s not feasible for any company to comply with globally expanding regulations with a manual approach. We built Ketch to provide a programmatic approach to privacy, to help companies respect and honor people’s privacy rights, while responsibly using data to grow.”

Gartner Disclaimer

GARTNER and COOL VENDORS are a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. Gartner does not endorse any vendor, product or service depicted in our research

publications, and does not advise technology users to select only those vendors with the

highest ratings or other designation. Gartner research publications consist of the

opinions of Gartner’s research organization and should not be construed as statements

of fact. Gartner disclaims all warranties, expressed or implied, with respect to this

research, including any warranties of merchantability or fitness for a particular purpose.

About Ketch

Ketch is the leading data control company for Programmatic Privacy™ and governance. The company was founded in 2020 by data management veterans and serial entrepreneurs who successfully built and scaled enterprise systems for world-leaders like Salesforce and Microsoft. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers comprehensive data privacy, governance, and security to organizations seeking to protect data, build trust with consumers, and successfully compete in data-driven markets. Thanks to Ketch’s ability to dynamically adapt to the ever-changing legal landscape, customers can future-proof their businesses while cutting operational and privacy engineering costs by 80%. More information is available at


Bonnie Moss

Moss Networks


November 10, 2021

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