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California Consumer Privacy
“Do Not Sell”

California consumer privacy regulations are the most rigorous in the U.S.

With Ketch, you're covered
In general, California privacy law gives consumers more control over the personal information that businesses collect about them, creating obligations for companies that do business there.

One of those obligations is Do Not Sell, giving Californians the right to tell businesses not to sell their personal data, and for businesses to respect that choice across their vendor and data ecosystem.

To meet the requirements and consumer expectations
under California’s Do Not Sell, businesses must:

Disclose and notify
Give consumers notices explaining your privacy practices and disclose what information you have and what you’re doing with it.
Collect opt-outs
Collect consumer preferences and privacy choices, including the choice to opt out of personal data processing.
Respect and enforce consumer choices
Manage consumer opt-outs across your data ecosystem including your marketing and ad tech players, website infrastructure, and internal data systems.

Meet us to learn more

Ketch has a simple, turnkey solution for all of the above, and more, so businesses can rest easy when it comes to compliance with California regulations.

FAQ Section