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Articles about technology innovation in privacy, data protection, and security

Marketing, Privacy tech
7 min read

3 major privacy challenges for retail & ecommerce brands

Learn the top three privacy challenges that impact digital marketing success for retail and ecommerce brands.

Colleen Barry
Head of Marketing
Marketing, Privacy tech, Strategy
7 min read

Navigating a cookieless future with Google Privacy Sandbox

Google Privacy Sandbox points to the future of advertising on the internet: no more third-party cookies. We unpack how we got here, and new strategies for first-party data collection.

By
Colleen Barry
Regulations, Privacy tech
9 min read

In-app account deletion requirement for iOS and Android

Discover the essential steps and requirements for businesses to comply with Apple iOS and Google Android in-app account deletion permissions for users.

By
Peter Wang
Strategy, Privacy tech, Data mapping, Top articles
8 min read

How to start a successful privacy data mapping project

Data mapping is the cornerstone of your privacy strategy. Starting a successful project requires leadership buy-in and thoughtful prioritization.

By
Max Anderson
Privacy tech, Product, Top articles
4 min read

Global Privacy Platform (GPP): how to comply guide

If you're a publisher in the digital advertising industry, you need to adhere to the Global Privacy Platform. Read this quick guide to understanding the protocol, deadlines, and migration.

By
Max Anderson
Product, Privacy tech, Top articles
3 min read

Advertising on Google? You must use a Google Certified CMP

Ketch is a Google Certified Consent Management Platform. Are you advertising with Google? Read on to find out if you need to make a technology change.

By
Sam Alexander
Strategy, Privacy tech, Product
8 min read

Staying ahead in a GenAI world starts with data privacy

Privacy-safe solutions are urgently needed to manage risk, enable AI innovation, and drive competitive advantage. That’s why Ketch is building new Data and AI Governance capabilities for businesses and brands.

By
Jonathan Joseph
Privacy tech, Strategy, Top articles
6 min read

4 challenges with building an in-house privacy solution

It's the age-old question: build vs. buy? For data privacy software, buying just makes sense. Here are 4 reasons why.

By
Ben Weikert
Privacy tech, Product, Consent management, Top articles
6 min read

3 requirements for effective consent management

To succeed in the modern data economy, brands need a programmatic approach to consent management.

By
Peter Wang
Strategy, Privacy Tech
12 min read

How to select data privacy management software

Finding the right privacy tech starts with asking the right questions.

By
Ryan Overton
Privacy Tech
2 min read

Responsible AI requires us to rethink data privacy

We need to recognize that we have a serious blind spot when it comes to ethical AI and data privacy. Here’s what you need to know.

By
Yacov Salomon
Privacy Tech, Strategy
2 min read

Three requirements to futureproof your data privacy program

Data privacy starts with regulatory compliance, but effective programs do more. Jonathan Joseph lays out three components to a futureproof data privacy program.

By
Jonathan Joseph
Privacy Tech
6 min read

A review of Data Privacy: A Runbook for Engineers

Ryan Overton, Developer Advocate at Ketch, provides an honest review of Nishant Bhajaria's book "Data Privacy: A Runbook for Engineers".

By
Ryan Overton
Privacy Tech
4 min read

Data discovery: the foundation of your data privacy program

Previously, data discovery wasn’t integrated into privacy programs because the technology wasn’t there. But now it is.

By
Maxwell Anderson
Privacy Tech
3 min read

What is privacy orchestration?

It's no secret—every company that has adopted first-generation privacy tools knows how much work remains to operationalize its privacy initiatives in a cost-effective, policy-driven manner.

By
Hannah Barnstone
Strategy, Privacy Tech
6 min read

8 questions to ask every privacy software vendor

There are a few key questions that every vendor should be able to answer to your satisfaction.

By
Josh Grossman
Privacy tech, Data subject rights
14 min read

How to manage DSARs (Data Subject Access Requests)

DSARs can be complex and time-consuming to deal with. Fortunately, this short 'n' simple primer is here to help you simplify the process of handling DSARs and deletion requests!

By
Hannah Barnstone

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Regulations, Top articles

Careless pixel tracking is bad for your company's health

Jonathan Joseph
9 min read
Regulations, Data subject rights, Top articles

How the California Delete Act will impact your business

Peter Wang
6 min read
Regulations, Top articles

2024 data privacy predictions? more, more, and more

Jonathan Joseph
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